Modeling Business: Is There a Difference Between Networking and Relationship Building?

written by Photographer Christopher Thompson of  ChrispImages
@Chrispimages

Recently the popular term in the modeling industry has become “networking”, which seems to just mean meeting people at parties or online networking sites, and then asking them to work for you for free or put you in a magazine for exposure. Meanwhile, in the business world they had a slight variation on this called relationship building. Thats where you get to know people in your industry and find ways to work together in a way that is mutually beneficial.

Networking is great. Getting to know people, expanding your horizons. You might even be able to build a fanbase. But what’s the point if you are just networking to network, I constantly get emails from models and web site/small magazine owners talking about, “lets network,” which never seems lead to WORK.

 On the other hand, I am a big fan of business relationship building. I enjoy meeting new people, getting to know them, and finding ways to help them help me. A lot of my business comes off of referrals because I build a relationships with each client. People tend to want to work with people they trust which usually comes from the relationship you have built with them. There is way more to the concept but I’ll keep it simple since this is for a blog….

So in conclusion, keep networking, but build relationships in your networks to maximize the benefits of knowing all of these people. If you know a lot of photographers, find ways to set up referral systems with them, same with editors, writers, casting directors and agents.

VXN Studios’ Client Jill becomes an HSN Model

Jill came to us as a referral from another client recently. She had never modeled but at the encouragement of her friends, decided to try it out. She came to VXN Studios for headshots. Not more than 3 weeks later, Jill found herself as a demonstration model on the nationally televised Home Shopping Network (HSN) as a Lancome model. Congratulations and we look foward to seeing more of your work!

“Lancome picked me out of 600 women sight unseen. Only saw your photo. A testament to the quality of your work.” – Jill

Below is one segment of the HSN segment. Check out 7:20

As a model, your pictures are your business cards. The better your pictures, the better opportunity you have of getting ahead in the very competitive world of modeling. Let VXN Studios customize a photoshoot specifically for your modeling needs.

I Want to Model. How Do I Get Started?

I’ve probably been asked this question more often than any other question. My response is usually … “What type of modeling do you want to do?” Model: “Anything”. Conversation over. I’m kidding, I’m not that mean. But really, a response from a model like that shows me they haven’t done any research or given it much thought. How serious can you be if you haven’t taken the time to do a little research.

Below are a few top things that helped me in the beginning:

1. Be Realistic

The world of modeling has various avenues. Fashion has multiple genres. Glamour has many versions. Then there’s commercial and lifestyle. There’s promotional, there’s … a lot. You have to ask yourself, “What type of modeling am I suited for?”. If you’re 5′3″, no matter your weight, it is HIGHLY unlikely you will ever be a runway fashion model by New York’s standards… but you may be a print model. Do you know what fashion model criteria is? For females, roughly 5′8″+ AND  size 0-4. Plus size models are usually still 5′8″+ and range in size from an 8 to 32W (according to Plusmodels.com). Commercial and lifestyle modeling (think Target, Geritol, Motrin ads) accept models with more of an “everyday” look because the jobs these models land are geared toward everyday people in certain markets. While the models are still attractive, people are able to relate to them. The point to this is, evaluate yourself … and see where you fit in.

Danielle Season 6 ANTM Winner

2. Understand What It Means To Model

If you are looking to be an overnight success, make hundreds of thousands and never have to work again, or think that after sending out the first set of pictures you take, all you have to do is wait for your phone to ring … more often than not, you’re setting yourself up for let down. In the beginning of my modeling “career” (I use quotations because it wasn’t something I opted to do as a job), I contacted several well known managers and agents. Most ignored my messages. 1 suggested I slim down and tone up then come back to him. Another was polite enough to tell me he wasn’t accepting new clients (lets face it, he didn’t want to represent me but at least he didn’t ignore me. I can respect that). Only 1 person said yes right away. What should you take from that? Keep trying but also listen to criticism. 2 months after getting with my former manager I was booked for KING magazine AND I worked on improving my body.

In modeling your look is very important. Sometimes it’s the only thing that gets you invited to castings and auditions. You may be very beautiful, sexy, or whatever but if the casting director is looking for something in particular and you don’t fit that look, there’s nothing you can do but to continue to submit yourself for jobs you think you might be a match for. Don’t take it personally – at least try not to. It’s a business.

3. Be Consistent

Try to go to castings/auditions regularly. Do photoshoots often – its gives you practice and updates your portfolio. If you have the email to key people at magazines or agencies, send them your new images. They may not respond but at least you tried. I submitted to Smooth magazine for a year before I got a request to come shoot.

4. Network

As in the real world (if you didn’t already know), modeling is very much about who you know. Who you know may get you access to an audition, or a few special words whispered to the head booking person, etc. Always be polite and professional. You never know who it is you’re talking to. 

5. It Takes Money to Make Money

It’s true and that is no different for modeling. Quality photos, wardrobe/makeup, last minute plane tickets to auditions (if you don’t live in a city with a major market) to name a few can get expensive. Understand few things in life are free. Modeling isn’t one of them.